When it comes to building a website, you need to ensure you are thinking about more than just the content you are adding to your site. With hundreds of thousands of websites to visit online, users today are always looking for well-designed websites that are easy to navigate. When working with our team, we will always keep these best web design practices in mind, ensuring that you continue to attract a wider audience to your site moving forward.
1) A mobile optimised site
All websites need to be optimised for mobiles, as otherwise, you’ll be alienating about half of your target audience. Many people browse websites on their mobile phones and when they are out and about, so you don’t want to put them off your company by not offering them an easy-to-browse site. Make sure your site is designed for both mobile and desktop users. If you don’t know where to start with this, don’t worry, as our team will be able to help you out with every step of the process.
Also, the more optimised for mobile your site is, the better it is likely to do in the search engines, such as Google. It’s a win, win!
2) Clear contact information
There’s nothing worse than browsing a site and finding the offerings to be interesting, only to find no way to get in touch with the company. Your contact details should be extremely easy for your visitors to find, regardless of whether you are opting to add a contact us form, phone number, or email address. Ideally, you’ll have some form of contact information or a link to your form on every page so that customers don’t decide to close down your site without getting in touch with you first.
3) Call to action buttons
On top of the contact information being easy to find on your site, you also want to add call to action buttons. Depending on what your company has to offer, this might vary slightly, but it could include setting up a call with your team, signing up for your newsletter, or purchasing your product or service. The whole point of your website is to attract new customers, so you don’t want them to leave your site without purchasing or signing up for something from your site. Without a call to action button, the rest of the hard work you’ve put into your site is completely wasted. Make sure it really stands out in its design and font so that your customers have no issue finding this button.
4) Avoid huge blocks of text
When you first visit a site, you have an idea in mind about the information you are looking for. Your visitors don’t have the time or energy to sift through huge paragraphs or pages of writing just to find the single piece of information they are after. To make your site easier for visitors to navigate, keep text to the minimum where possible, and save longer pieces for the blog section of your site. Only include the key information they need to know at this stage and focus on what you need to tell them in order to convert them to paying customers.
5) Show off your products
Instead of describing your product or service to your customer, show off what you have to offer with stunning images and videos. We’re all so used to spending time on social media sites, and an image is worth so much more to customers than writing. Take the time to capture attractive photos of your products, which you can use throughout your site to entice customers. Even if you offer a service, you can use this advice by putting together a short video or screen recording showing how useful your service will be to your customers.
6) Think about your colour scheme
Your company’s colour scheme should be reflected on your website. If you have a logo and marketing materials in a specific set of colours, use the same ones throughout your website. You want a certain aesthetic to be associated with your brand in the future, so from day one of creating your site, make sure you have an idea in mind for your company’s look and feel. While of course, you can update these, later on, it’s best to try and stick the same colours and design for as long as possible, just making small tweaks as needed from time to time.
7) An easy to navigate site
Nobody has the time to spend hours looking for something on your site, which is why a clear navigation bar is so crucial for companies. You want to reduce the number of web pages on your site to only the essential ones and make these pages really easy for anyone to find. Don’t overcomplicate the home page or the navigation bar, as these are two of the most important elements for any good website.
This also improves user experience – a direct ranking factor for Google, so it’s well worth investing in.
8) Use internal links
To help your website visitors find other pages that may be useful on your site, make the most of internal links. This works hand in hand with your navigation bar and allows them to find out everything they might need to know about your product or service. It’s also a great way to advertise additional features about your product or share information about your company’s most recent achievements.
How BSPOKE Design can help
If you’ve never designed a website before, we understand that you may not know where to start when it comes to following all of these best web design practices. Our team at BSPOKE Design can help you to create a website that features all of the elements we described above. A website is your online storefront for your business and is something that any new or existing company should be putting more time and effort into.
You’ll find that by working with our team, we can use SEO practices to attract a wider audience and increase your online visibility. Contact us today for more information and to start designing a more effective website for your company.