BSPOKE Design - Marketing manager working on website, social media and other marketing strategies

As a small business owner, you need to put time and effort into your marketing strategies. In 2021, you’ll need to ensure you are spending time on both traditional and digital marketing methods. This will ensure you stay competitive in any industry that you are operating in. Keep reading as we share some of the top marketing strategies you may wish to consider this next year.

1) Focus on digital marketing

Small businesses often have a smaller budget than large corporations to spend on marketing. If that’s the case for you, we highly recommend that you focus more on your digital marketing. You’ll find your money may go further, as many of these digital marketing methods are completely free. Signing up for social media accounts on sites such as Facebook and Instagram is free, so don’t neglect this aspect of marketing. When we think of marketing, we often straight away imagine adverts, on TV, in newspapers, and on billboards.  However, if your budget is smaller, digital marketing is the best way to go. It is easier to set up, caters to smaller marketing budgets and offers global and local options.

2) Upgrade your SEO

Search engine optimisation is something that many business owners find quite overwhelming. If this is the case we would recommend working with a team of professionals, such as BSPOKE Design. Our team will be able to audit your current SEO and work with you to upgrade your website and make additions that will help you to stand out from your online competition. It’s one of the easiest ways to improve your marketing, and reach a wider audience. Even if you just operate a small local business, you can still benefit from this, as you’ll be able to target your SEO to the town or city you operate in.

3) Grow a community

Especially in the world of digital marketing, your community is so important to help you succeed. As a small business owner, we highly encourage you to use both Facebook and Instagram. You can use these sites to share exciting updates about your business and to build a group of loyal customers. You can use social media to share a behind-the-scenes glimpse into the life of your business. Customers will be able to see how hard you are working and the passion you have for what you are offering to the world. Social media allows you to be a bit more casual and real with your audience. So let your true personality shine through to everything you share on these sites.

4) Build brand partnerships

Expand your audience this year, by building brand partnerships. To achieve this you could find another business that sells a product that could be used alongside yours and spread the word together. Putting together a bundle deal on your products could be very advantageous. When both of you share on both of your websites or social media accounts, you’ll have double the number of customers to view your offerings. It’s a great way to build trust with new customers and also connect with other business owners. You will likely form some strong relationships by using this strategy, which can offer you support in the future.

5) Use analytics

Even if you are already spending a lot of time and money on your marketing, there’s no point putting all of this effort into this area without tracking its return. Analytics tools are very easy to use for digital marketing campaigns, and they’ll help you to see how each of your campaigns is performing. We recommend keeping on top of your Google and social media analytics and putting aside time once or twice a week to see how you are getting on. This is one of the best ways to make improvements to your marketing plans and see which adverts were the most successful for your business.

6) Start a referral program

With the rise of social media influencers over the last five years, one way to use this to your advantage is with a referral program. If you think that social media influencers are only suitable for large corporations to collaborate with, think again. You can find micro-influencers to work with who have a small but very specialist audience. They’ll be able to offer their followers a referral code, which you can use to track the success of the campaign. You don’t need to find influencers with millions of followers to gain the benefits of this, as you’ll find that smaller accounts often have a more dedicated audience. They usually trust anything the influencer is promoting, which will result in higher conversion rates for your business.

In Conclusion

Small business owners need to spend as much time and effort as they can afford on marketing, even more so now with the rise of digital marketing. By following the advice listed above, you can set yourself up for success this year and help your business to gain the attention it needs to succeed and grow.

For more information about how we can help you with your website and social media accounts this year, don’t hesitate to contact our team. We’ll be happy to discuss the best marketing strategies for your business and implement these so that you can continue to stand out from the competition in your area.