BSPOKE Design - Florist taking video for her business website.

When looking to stand out online, you need to find something that will set you apart from your competitors. Video content is one of the best tools available to business owners. Video for your business website offers you the chance to bring your service or product to life in an exciting and captivating manner. They can be embedded anywhere on your website, including your home page and blog posts, to build excitement about what you have to offer. In this blog post, we will take a look at the benefits you’ll experience upon adding videos to your website.

Boost sales and conversions

Research suggests that adding a product video to your landing page could increase conversions by a whopping 80%. Many products and services are almost impossible to describe in a concise paragraph. However, even just a 30-second video will express what would take pages to describe with text. Nobody has the time of day to read endless chunks of texts on a website now, and that’s why video is the way forward. We always recommend creating your videos yourself where possible. This helps to connect with your audience even more and offer a more personalised experience. Of course, if this isn’t possible, you’ll find hundreds of videos on YouTube to bring your website to life. Just make sure to credit the author!

A quick and easy visual addition to your business site

You might think that you need to be very advanced at creating websites to add videos. Although we recommend using an experienced team for this task, it’s much easier than you might think. YouTube offers you the option to embed videos into any website page, so you can add videos to your blog posts and home page within minutes. You’ll find that it’s easy to update the video when needed just by switching out the links on the site. Video for your business website is a great alternative to using stock photos and will add more variety to the design and style of your website. Most people spend hours each day looking at videos online via sites such as Instagram, as they find this to be one of the best ways to make a purchasing decision.

Build trust with video for your business website

Trust is one of the most important factors to consider for business owners. Building trust is often hard to do through a static website. That’s where video for your business website comes into play. When you offer your audience useful and interesting information, they’ll be excited about what you have to offer. They’ll get to know your personality, sense of humour, and communication style, thanks to your video content. When you regularly update the videos on your site or add blog posts with videos embedded, you’ll attract a loyal audience in no time at all.

Improve your Google ranking with video for your business website

If you are trying to stand out from the competition online, you need to focus on SEO and your Google ranking. Video increases the time a person spends on your website. Adding video for your business website will signal to search engines that your website offers valuable content. In fact, you are up to 53% more likely to show up on the first page of Google if your site contains video content. Google owns YouTube now, so this is something to keep in mind. They will often prioritise sites with this type of content, as they know how valuable it can be for your audience.

Videos can be viewed from anywhere in the world

During your daily commute, you might find yourself scrolling online for a new product or service. If you are sat on a train or bus, the last thing you probably want to do is read an in-depth article. However, a short video for your business website is the ideal type of content to consume on the go.

This is the power of video on a website. It can literally be enjoyed by anyone and at any time. Even the busiest of individuals have thirty seconds to view a video about a topic they are interested in. You’ll find that your audience increases in no time at all when you add this type of content. It’s so easy to access from anywhere, increasing your number of website visitors. Video content is ideal for viewing on smartphones, which we all like to use during the short breaks we have in our busy lives.

Sharing video content online

One of the biggest advantages of video content is that it’s so easy to share. If someone enjoys your video, they are much more likely to send it on to their family and friends. On the other hand, a long page of text is much less appealing to share. Once they’ve viewed your video on your business website, they can forward it on to share what you have to offer. This is a great word-of-mouth marketing solution and helps to build interest in any type of business.

You’ll also find that you can create one video for YouTube and use it on multiple platforms. When you start adding video content to your social media accounts and website, you’ll help to enhance your online presence. We all know how important it is to showcase what we have to offer online. The more you can offer to your audience, the more likely you will secure their business this year.

Get in touch!

There are so many benefits of video for your business website, especially when you create unique content to share. BSPOKE Design is here to help you start creating videos and uploading them to your site. We’ll guide you through everything you need to know and add videos to your existing site. Of course, you may want to consider redesigning your business website at the same time to create a more modern and attractive aesthetic. Contact us today for more information about improving your business website. We’ll be happy to discuss your current site and the ways in which we can help you to upgrade it this year.