BSPOKE DESIGN - Successful website launch

If you are planning to launch a new website this year, there’s plenty to keep in mind when it comes to a successful website launch. There’s no denying that putting together a professional and captivating website is a huge task, but our team will be here to support you with this job.  

So, keep reading as we share six of our top tips to guarantee your launch is successful this year.

1) Thorough testing for your website

While there’s a lot to keep in mind when you are building your website, our number one tip is to dedicate a good amount of time to testing. Although it can be tempting to launch your website as soon as possible to attract new customers, they will soon go elsewhere if your site is packed with mistakes.  

Keep this in mind when planning a timeline for your website launch. We recommend adding an extra week or so to the timeline based on the size of your website. During any project we work on, we’ll ensure we conduct testing during and after the website build. This will offer a successful website launch for your Peterborough website.

2) Work with a professional website developer

As a busy business owner, the last thing you probably have time for is learning to design and build a website. If this is not your area of expertise, there’s nothing wrong at all with outsourcing this work to our team. 

Instead of trying to tackle this huge task alone, hand all the stress and pressure over. Our team will work with you to understand your vision and what you can expect from your new website. From there, we’ll put our knowledge and experience into building your business website. You’ll have all of the time and energy you need to continue focusing on your business and the other more pressing tasks.  

Very few new businesses have the resources to add a website developer to their team. This is why we recommend outsourcing this work so that you can save money and resources in the long run. 

3) Apply SEO best practices before launching your website

SEO, which is short for search engine optimisation, is critical for a successful website launch. If you don’t focus on ranking highly on Google and other search engines, how will anyone ever find your new site? Our team will be here to conduct research for keywords and audit your site to ensure it is SEO-friendly. While keywords are a huge factor of SEO, don’t get carried away in this area. 

You also need to focus on having a fast-loading site, backlinks, and quality content. When you apply all of the top SEO strategies to your website, you’ll soon see a huge influx of traffic to your site. For a Peterborough website (or another local website), you’ll want to focus on local SEO, which will help you to achieve a successful website launch. There are some great online tools to help with keyword research, and these will help you to achieve success online. 

4) Add a strong call to action

Even if you have the most attractive and professional website in the world, it’s not going to be of much use to your business without a strong call to action. Your website should serve a purpose and force customers into purchasing your services or products. 

Adding an online store is one of the easiest ways to do this. You can redirect almost any page on your website to the online store, which will guarantee you receive some sales.  

Otherwise, add call to action buttons or email sign-ups throughout the site. These will help to boost your audience and ensure you have a successful website launch. Focus on making your website a profitable venture, and you’ll soon find your business is much more successful. 

5) Build a coming soon page (if necessary)

Before you even launch your business website, we recommend having a holding page in place. This can grow interest in your website, and you can do this by adding a rough date or month of the website launch.  

The more people who start to find and bookmark your website, the more business you’ll receive during the initial launch. Make sure you also sign up for Facebook and Instagram. Use these social media platforms to attract more customers to your site and build excitement for the launch. 

6) Choose your launch date carefully

The internet is a very competitive place, and for some industries, there are hundreds of sites launching each day. Pick your launch date carefully for that reason. Avoid holidays or times where no one is going to be shopping online or have time to visit your site. We recommend choosing the day of the week, time, and month very carefully. This will help you achieve the success you deserve after so much hard work.  

This is the final step in guaranteeing a successful website launch, and our team can work with you to find the right day and time for your launch. To get the most interest in your site, we recommend launching with a promotion or sale. This is a great way to garner a huge number of visitors to your site on the first day. You’ll also encourage them to spread the word about your online business. 

In Summary 

A successful website launch is easy to guarantee when you follow the tips outlined in this article. Our team will be here to support you during every step of the process.  

One of the top things to avoid is delaying your website launch once you set a date. We’ll make sure you keep on track and don’t disappoint any excited customers.  

For more information about building a new business website, or to discuss any questions you may have, contact our team today. We’ll be happy to discuss your requirements and work with you to build a professional and exciting website that will gain plenty of attention online.